RESUME
Work
Experience
TULA Skincare New York, NY
Senior Copy Manager • March 2021 - present
• Oversee & execute copy across all marketing & retail channels
• Manage & plan 360 copy strategy for all launches & initiatives from conception to deployment
• Lead team of two manager-level copywriters & two freelance writers
• Utilize data to drive performance-focused innovation
• Create skincare content for TULA social channels
Pat McGrath Labs New York, NY
Senior Copywriter • September 2019 - March 2021
• Managed all social media & website copy
• Crafted customized content for all worldwide retailers
• Worked closely with key stakeholders to ensure branding cohesiveness
• Created product & shade names & color descriptions
Barneys New York, NY
Copywriter • September 2018 - August 2019
• Managed email & website marketing copy programs
• Crafted custom content on brand editorial platform, The Window
• Collaborated cross-departmentally to streamline voice & tone
Marc Jacobs New York, NY
Editor & Copy Manager • March 2017 - June 2018
• Wrote all consumer-facing copy
• Executed custom product campaigns
• Established brand voice & tone across all platforms
• Conceptualized seasonal brand storytelling
• Worked cross-functionally to align content with brand narrative
Glamour/Glamour.com New York, NY
Associate Fashion Writer • March 2016 - March 2017
• Pitched & wrote 1-3 daily online posts for website’s fashion vertical
• Wrote & edited all magazine fashion copy
• Planned & conceptualized the monthly fashion section
• Attended market appointments & New York Fashion Week shows & presentations
• Developed & maintained relationships with designers & publicists
ELLE New York, NY
Assistant Fashion News Editor • March 2014 - March 2016
• Assisted the Fashion News Director in administrative & editorial capacities
• Contributed regular bylined articles for print & ELLE.com
• Wrote & edited two monthly print fashion sections & overall display copy
• Supported the fashion news team by preparing for monthly run through meetings
Nike Communications, Inc. New York, NY
Assistant Account Executive • July 2013 - March 2014
• Placed stories in national media outlets
• Prepared media lists for client initiatives & campaigns
• Researched & clip all media product placements
Skills
• Broad fashion and beauty market familiarity, ranging from luxury and high-end to contemporary and mass
• Adobe Creative Suite (InCopy, InDesign, Photoshop, Bridge), Microsoft Office (Word,
PowerPoint, Excel), G-Suite, Slack
• Mac & Windows software
• Social Media: Instagram, Twitter, TikTok, Snapchat, Facebook, Pinterest
Languages
• Conversational Spanish
Education
Syracuse University
Syracuse, NY • Graduated: May 2013
B.A., English & Textual Studies; Journalism